If you want to get the word out, it's important to first make sure those words are shareable and catchy. Working with Nite Records, I wrote infectiously fun and informative press releases that ensured their top-quality new releases reached influential music blogs ready to be posted immediately.
LiTek - Dreams:
"LA imprint Nite Records announces the full release of LiTek’s newest floor filler, “Dreams.” The Manchester rising star, part of the Echelon collective, crafts an infectiously danceable anthem sure to make major waves with bright, driving chords and a proper, jackin’ drop. Only the label’s third release, this collaboration spans continents to bring an of-the-moment sound from the young UK producer and LA imprint with the wind at their backs."
Austin Frank - Move Ahead:
"The Los Angeles-based Nite Records is back with the release of Austin Frank’s Balearic ballad, “Move Ahead.” The Miami-based producer, coming hot off three recent tracks, pairs a pulsing deep groove with syncopated drums on a dreamy sunset cruise. Nite has been on a roll this year, adding Austin Frank’s refined international sound as the latest release to their rapidly expanding catalog, both building momentum into 2015."